Your website. Deep analysis. Clear action steps.

Technical Analysis: The Foundation of Your Visibility

Search engines and AI crawlers must first be able to find and understand your website. Ranketic checks over a dozen technical factors for this purpose. These include the correct configuration of title tags and meta descriptions, the existence and structure of robots.txt, the availability of an XML sitemap, the use of canonical tags to avoid duplicate content, and the integration of structured data according to Schema.org.

Particularly important is whether AI crawlers like GPTBot, ClaudeBot, or PerplexityBot can actually read your content. Many modern websites use Single Page Applications (SPAs) that remain invisible to these systems without server-side rendering. Ranketic detects such problems and provides concrete recommendations.

Content Analysis: Quality Over Quantity

Good content is the most important factor for long-term visibility. Ranketic evaluates the readability of your texts using the Flesch index, checks the heading hierarchy for logical structure, and analyzes internal linking. The keyword analysis shows whether your keywords are naturally distributed in the text or whether over-optimization exists.

Furthermore, the tool evaluates the E-E-A-T signals of your page: Experience, Expertise, Authoritativeness, and Trustworthiness. These factors play a central role for both Google and AI systems in deciding which sources to cite.

GEO Optimization: Visible in ChatGPT, Perplexity, and Google AI

Generative Engine Optimization (GEO) is a new field that goes beyond traditional search engine optimization. While traditional SEO aims to appear as high as possible in Google search results, GEO is about being cited as a trustworthy source by AI answer services.

Ranketic checks whether your website meets the requirements for this. These include clearly formulated, fact-based statements, the use of statistics and source references, an llms.txt file for AI crawlers, and structured data that describe entities and relationships in a machine-readable way. The evaluation is based on findings from the Princeton research group, which identified nine effective GEO strategies.

Audience Analysis with the DISC Model

Every website unconsciously appeals to certain personality types. Ranketic uses the DISC behavioral model to analyze which target groups your content particularly appeals to and where there is potential for broader reach. The analysis covers tonality, argumentation structure, and emotional triggers.

Competitive Comparison and Positioning

Ranketic identifies your most important competitors and compares their online presence with your own. This way you can recognize positioning gaps and specifically strengthen areas where your competitors are weaker. The comparison covers technical factors, content depth, and AI visibility.

Historical Comparison with the Wayback Machine

Using the Internet Archive integration, Ranketic compares the current state of your website with previous versions. This gives you an at-a-glance view of which changes led to improvements or deteriorations. This before-and-after comparison is particularly valuable after a relaunch or major content updates.